These Terms of Service ("Terms") govern your access to and use of HiT OS (os.hit.land) and related services (collectively, the "Service"). The Service is owned and operated by HiT Land LTD, a company registered in England and Wales under company number 14117142, with its registered office at 2 Frederick Street, Kings Cross, London WC1X 0ND, United Kingdom ("HiT Land", "we", "us", or "our").
By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company, partnership, or other legal entity, you represent and warrant that you have full legal authority to bind that entity.
1. Eligibility and Account Registration
1.1. B2B Service Only: The Service is strictly a business-to-business (B2B) software-as-a-service platform intended solely for commercial, professional, and business use. It is not intended for consumers.
1.2. Age Requirement: You must be at least 18 years of age (or the legal age of majority in your jurisdiction) to register for an account or use the Service.
1.3. Account Information: You agree to provide accurate, current, and complete registration information and to keep your account details updated at all times.
1.4. Account Security: You are solely responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You must notify us immediately at [email protected] upon becoming aware of any unauthorized access or security breach.
2. Description of the Service
HiT OS is an AI-powered business operating system providing tools including:
- Unified and shared inboxes connecting communication channels such as WhatsApp and Instagram;
- Customer Relationship Management (CRM) tools;
- AI-assisted draft responses, automated customer interaction workflows, and message generation;
- Voice features, including voice-to-text transcription, voice notes in cloned voices (created and used only with explicit consent), and dubbing;
- Integrations with third-party productivity and e-commerce tools (such as Google Workspace, Trello, Slack, Notion, and Shopify) via connection providers;
- A credits wallet system for consumption of AI and computing features.
3. Subscriptions, Credits, and Payments
3.1. Subscription Plans: The Service is offered under tiered plans:
- Free Plan: Access to baseline features and a daily allocation of free credits.
- Paid Plans (Starter, Growth, Business): Available on monthly or annual billing cycles.
3.2. Billing and Payments:
- All payments are processed securely through our third-party payment processor, Stripe.
- Prices are billed in United States Dollars (USD).
- Applicable sales taxes, VAT, or other transaction taxes may apply and will be calculated and displayed at checkout.
3.3. Automatic Renewal: Paid subscriptions automatically renew at the end of each billing cycle (monthly or yearly) using your stored payment method, unless you cancel your subscription prior to the renewal date via your account settings.
3.4. Credits Wallet:
- Unused Plan Credits: Monthly or annual credits included in your paid subscription roll over to the subsequent billing period while your subscription remains active.
- Gift / Promotional Credits: Credits granted as gifts or promotions do not expire.
- Daily Free Credits: Free credits allocated on the Free Plan expire at the end of each calendar day (UTC) and do not roll over or accumulate.
- One-Time Credit Packs: Additional credit packs may be purchased separately to replenish your wallet.
- Credits are not money: Credits are a usage allowance inside the Service. They have no cash value, cannot be exchanged for money or transferred to another account, and are refundable only as set out in our Refund Policy.
4. Cancellation and Termination
4.1. Cancellation by You: You may cancel your paid subscription at any time through your account billing portal. Cancellation takes effect at the conclusion of your current paid billing period, and you will retain access to paid features until that date.
4.2. Refunds: All purchases and subscription payments are subject to our Refund Policy. Except as expressly stated in our Refund Policy or required by applicable law, payments are non-refundable.
4.3. Suspension or Termination by Us: We reserve the right to suspend or terminate your account and access to the Service immediately, without prior notice or liability, if:
- You breach any provision of these Terms or applicable acceptable use guidelines;
- Your actions pose a security threat, risk of fraud, or legal liability to us, other customers, or third-party service providers;
- Required by law, regulatory authority, or third-party platform rules.
5. Acceptable Use and Messaging Rules
5.1. Lawful and Ethical Use: You agree to use the Service strictly in compliance with all applicable local, national, and international laws, regulations, and third-party platform terms (including WhatsApp Business Policy and Meta Terms).
5.2. Messaging Rules and Opt-In:
- You may only send messages to recipients who have given valid, explicit, and verifiable consent (opt-in) to receive communications from your business.
- You must promptly honor all opt-out or unsubscribe requests.
- You must not use the Service to transmit unsolicited commercial communications, spam, bulk broadcast messages, deceptive content, harassment, or unlawful material.
5.3. Prohibited Activities: You shall not:
- Reverse engineer, decompile, or attempt to extract the source code of the Service;
- Interfere with or disrupt the integrity or performance of the Service or servers;
- Attempt unauthorized access to any part of the Service, other user accounts, or hosting environments;
- Use voice cloning features without the explicit, verifiable written consent of the voice owner (see section 7.3).
6. WhatsApp Connection Methods & Risk Disclaimer
6.1. Connection Options: Customers may connect WhatsApp numbers to HiT OS using either:
- Official WhatsApp Business API Connection: Connected via authorized business integration channels; or
- "Quick Connect" QR Link: A convenience connection linking via WhatsApp Web protocol.
6.2. Important Disclaimer Regarding Quick Connect:
- Not an Official WhatsApp Product: The "Quick Connect" QR feature is not endorsed, sponsored, or certified by WhatsApp LLC or Meta Platforms, Inc.
- Risk of Limitation or Banning: WhatsApp actively monitors connection patterns and may, at its sole discretion, temporarily restrict, rate-limit, or permanently ban any phone number connected via unofficial or web-automation protocols.
- Customer Assumption of Risk: By electing to use "Quick Connect", you explicitly acknowledge and accept full responsibility for all risks of phone number blocking, suspension, data loss, or business interruption. HiT Land LTD bears no liability whatsoever for any number limitations, penalties, or bans imposed by WhatsApp or Meta.
- Strict Prohibition of Campaigns on Quick Connect: Marketing campaigns, mass outreach, and bulk messaging are strictly forbidden on numbers connected via Quick Connect. Quick Connect lines may only be used for direct, one-to-one conversational customer support and inbound customer replies. Violations will result in immediate suspension of the connection.
7. AI Output and Voice Cloning Disclaimer
7.1. Nature of AI Features: The Service incorporates generative artificial intelligence features provided by third-party AI model providers and voice synthesis providers to assist in generating replies, transcribing audio, and synthesizing speech.
7.2. Probabilistic Outputs: AI outputs are generated through statistical language modeling and may occasionally be inaccurate, incomplete, misleading, or offensive.
- AI outputs do not constitute professional, legal, medical, or financial advice.
- You are solely responsible for reviewing, verifying, and approving all AI-generated suggestions, transcripts, or automated responses before transmitting them to customers or relying on them.
7.3. Voice Cloning Consent: You represent and warrant that you possess all requisite legal rights, licenses, and explicit written consent from any individual whose voice you record, clone, or synthesize through the Service.
8. Customer Data and Intellectual Property
8.1. Customer Data Ownership: You retain all ownership, rights, and title in and to all data, customer information, text, voice recordings, and files submitted by you or your end users to the Service ("Customer Data").
8.2. License to Operate the Service: You grant HiT Land LTD a worldwide, non-exclusive, royalty-free license to access, store, process, and transmit Customer Data solely to the extent necessary to provide, maintain, and support the Service.
8.3. Customer Compliance Representation: You represent and warrant that you have obtained all necessary notices and valid consents from your end contacts to collect and process their personal data through the Service in accordance with applicable data protection legislation (including UK GDPR and EU GDPR).
8.4. Our Intellectual Property: All rights, title, and interest in and to the Service (including software, UI designs, trademarks, and documentation) are and remain the exclusive property of HiT Land LTD and its licensors.
8.5. Data Processing: Our Data Processing Addendum at /dpa applies to Customer Data.
9. Third-Party Integrations and Services
9.1. The Service enables integrations with external platforms and tools, including WhatsApp, Instagram, Google Workspace, Trello, Slack, Notion, and Shopify (via connection providers).
9.2. We do not control, endorse, or guarantee the ongoing availability, functionality, or policy adherence of third-party platforms. Your use of third-party platforms is governed independently by their respective terms of service and privacy policies. We are not responsible for any downtime, API changes, or account restrictions caused by third-party platforms.
10. Limitation of Liability
10.1. Exclusion of Consequential Damages: To the maximum extent permitted by applicable law, in no event shall HiT Land LTD, its directors, officers, employees, or agents be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of data, business interruption, loss of goodwill, or account bans imposed by third-party platforms (including WhatsApp and Meta).
10.2. Liability Cap: To the maximum extent permitted by law, our total aggregate liability arising out of or relating to these Terms or the Service shall not exceed the total amount actually paid by you to HiT Land LTD for the Service during the twelve (12) months immediately preceding the event giving rise to the claim. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded under the laws of England and Wales.
10.3. Non-Excludable Rights: Nothing in these Terms shall limit or exclude liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.
11. Governing Law and Dispute Resolution
11.1. Governing Law: These Terms and any dispute, controversy, or claim arising out of or in connection with them (including non-contractual disputes) shall be governed by and construed in accordance with the laws of England and Wales.
11.2. Jurisdiction: The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or the Service.
12. Modifications to the Terms
We may update or revise these Terms from time to time. Material changes will be communicated via notification in your account dashboard, via email, or by updating the "Last updated" date above. We will give at least 30 days' notice before a material change takes effect, unless the change is required sooner by law or to protect the security of the Service. Your continued use of the Service following notice of changes constitutes acceptance of the amended Terms.
13. Contact Information
If you have any questions or notices regarding these Terms, please contact us:
- Company: HiT Land LTD (Company No. 14117142)
- Registered Address: 2 Frederick Street, Kings Cross, London WC1X 0ND, United Kingdom
- Email: [email protected]